I'd like to see more of a use for these points post 99
currently you can buy everything in the shop before you even hit 99 and I feel like it undermines the runecrafting skill.
things to add to the store;
pure essence
crate of runes (probably shouldn't be 1;1 ratio because that would be a tiny reward)
magic gear ( maybe high level mage gear for a shit ton of points )
add more cosmetic items