As the title states, it's a rather daft task to have and at the risk of sounding offensive, it's just a blatant cash grab.
Many players, particularly the newer ones/non-normal mains won't have the ingame cash to buy it and are forced to either spend $10 or lose their streaks.
Having spoken to a few players about it, I can't find anybody who thinks it is a good idea apart from possibly the merchers.
There's many other tasks that can replace this and I implore you to consider other options.